Case-study
Unlocking New Revenue Streamsfor an AI-Powered Platform
Our client is a fast-growing AI platform offering freemium access to its tools.
With over 95% of its users browsing for free and only around 5% converting to paid subscriptions, the publisher’s business model was heavily dependent on its paid user base.
With user base of 420,000+ unique visitors website was looking for additional revenue streams to monetize his audience.
Challenge
The publisher was hesitant to introduce ad monetization. The primary concern: Banner advertising can decrease the conversion rate as users will navigate away.
Like many SaaS and AI tool providers, they feared that ads could distract users or cheapen their brand perception, ultimately decreasing paid conversion rates.
Our Approach
Vertex Media proposed a 30-day controlled test designed to protect the user journey and paid conversion funnel. We implemented non-intrusive ad placements exclusively within the AI tool interface ensuring:
01
No ads on pricing, onboarding, or login pages
02
Relevant ad formats optimized for user engagement, not disruption
03
Continuous monitoring of engagement and conversion KPIs
Results
+52%
Incremental Revenue
100%
Preserved UX Quality
0%
Minor negative change which can be neglected
Conclusion
This case proves that AI-driven and SaaS platforms can unlock substantial new revenue opportunities from free users, without compromising their brand or conversion performance.
At Vertex Media, we specialize in helping platforms like this turn their free traffic into high-quality, incremental revenue intelligently, ethically and profitably.