Introduction

Vertex Digital s.r.o. (“VertexMedia”) offers a suite of advertising technologies, including its ad exchange platform, application programming interfaces (APIs), and associated websites (collectively referred to as the “VertexMedia Services” or “Services”). Our technology enables digital publishers—those who manage websites and mobile apps—to monetize their properties by displaying advertisements from brands looking to promote their products and services.

This Privacy Policy outlines how VertexMedia collects, uses, and shares data regarding (i) individuals who engage with sites and apps that implement the VertexMedia Services, (ii) our publishing and advertising partners (“VertexMedia Clients”), and (iii) visitors to the official VertexMedia websites.

The policy is organized into three parts:
 

• Section 1: How we collect and use information from end users interacting with our ad services;
• Section 2: How we handle data from VertexMedia Clients and visitors to our websites;
• Section 3: General privacy and data governance principles.
   

Section 1: Information from End Users

Data We Collect

When users visit apps or websites that use the VertexMedia Services, we may collect device and ad interaction data. Our system is designed not to gather personally identifiable information (PII) like names or email addresses. The information collected may include:

• Device specifics (model, OS, manufacturer), IP address, browser type, carrier info, app/website identifiers, advertising IDs (e.g., IDFA or GAID), and version data;
• Event and interaction logs, including timestamps, time zones, connection types (e.g., WiFi or mobile), and cookie or tag data;
• Interest and demographic data shared by third parties or partners (e.g., pages visited, ad engagement, language settings);
• Ad engagement metrics (e.g., which ads were served, clicked, or led to conversions).

Use of Data

We process this information to deliver, monitor, and enhance the Services, including for:

• Ad delivery and performance: Informing advertisers and publishers how their ads are performing and when/how users are engaging;
• Targeting and relevancy: Enhancing ad relevance using contextual and geo-targeted inputs (where allowed);
• Frequency management: Ensuring users don’t see the same ad too often;
• Analytics and optimization: Maintaining and evolving our systems and capabilities;
• Security: Identifying suspicious or fraudulent behavior to protect our platform and users.

Data Sharing

To operate and refine our Services, we may share anonymized or aggregated data as follows:

• With advertisers and publishers to report campaign performance;
• With data partners who assist in optimizing ad delivery;
• With advertisers assessing whether to place bids or serve specific creatives;
• Internally, within the Vertex Digital corporate structure;
• With fraud prevention and quality control partners;
• As outlined further in Section 3 of this policy.

User Controls

Depending on your device, you can restrict interest-based advertising:

• iOS: Enable “Limit Ad Tracking”;
• Android: Use the “Opt out of Interest-Based Ads” setting;
• Web: Activate the “Do Not Track” feature in your browser.

When these preferences are set, we cease using collected data for interest profiling on that device. Our clients are contractually obligated to respect these opt-out signals.

To explore additional opt-out mechanisms, please visit: vertexmedia.com/do-not-track.

Children’s Data

VertexMedia prohibits the use of our Services to profile users or serve interest-based ads within apps targeted at children. However, contextually relevant ads (e.g., ads for toys within a gaming app) may still be served, in accordance with relevant laws.

Client Privacy Responsibilities

Our clients are required to provide transparency and comply with applicable regulations. We strongly advise users to review individual publishers’ privacy notices for specifics on their data practices.

Section 2: VertexMedia Clients and Website Visitors

Personal Data Collection

When signing up for VertexMedia Services or interacting with our websites, clients may provide personal details such as name, email, phone number, business address, and organization name. This information is used to administer accounts, provide technical support, and send service-related or promotional updates. You may unsubscribe from promotional emails using links provided in the messages or by contacting connect@vertexmedia.ai.

Registered users can update or delete their data by contacting us directly.

Sharing of Client Data

We may share client data:

• To support account-related processes;
• Internally across affiliated entities;
• As detailed in Section 3.

Website Interaction Data

Our servers log standard visitor data: IP address, browser version, OS, referral links, and usage patterns. We use this information, along with cookies and pixels, to troubleshoot, analyze, and enhance user experience on our sites.

You can control cookies through your browser settings, although some site functionality may be affected if cookies are disabled.

Section 3: General Privacy Principles

Data from External Sources

VertexMedia may receive data from affiliated organizations, clients, or data brokers, including identifiers, interest categories, or engagement histories, to improve ad delivery and campaign effectiveness.

VertexMedia is not responsible for the data practices of third-party websites, services, or applications—even those that integrate with our Services or are linked from our websites. Please consult their privacy policies for further information.

Third-Party Services and Links

We may disclose data to external vendors operating under strict confidentiality agreements to support our services globally. These providers are permitted to process your data only under our instructions.

We may also disclose information if legally required or if necessary to:

• Comply with legal processes;
• Prevent fraud or abuse;
• Protect the safety, rights, or property of users or Vertex Digital.

We will also share your information where you have explicitly consented.

Data Sharing with Service Providers

Security Measures

VertexMedia uses commercially reasonable safeguards to protect both personal and anonymized data from unauthorized access, loss, or misuse

Data Processing & International Transfers

By interacting with any of our services or the digital properties that use them, you agree to the collection and processing of your information as outlined here. Your data may be transferred to and stored in jurisdictions outside your country of residence, including the United States or other countries where VertexMedia or its partners operate.

We comply with the GDPR and implement Standard Contractual Clauses, encryption, and other mechanisms to protect international transfers.

Regional Disclosures

European Union & GDPR

We uphold GDPR standards and ensure data transfers outside the EEA comply with relevant legal protections. Where necessary, encryption and contractual safeguards are applied.

California Residents (CCPA Compliance)

Under the California Consumer Privacy Act, California residents may request:

• The categories and specific pieces of personal data collected;
• Purposes for data use;
• Categories of sources and third-party recipients;
• Details on any data that has been sold or disclosed;
• Deletion or access to their personal data;
• Opt-out options regarding the sale of personal data.

To exercise your rights, contact connect@vertexmedia.ai.

Data Privacy Framework

We follow principles outlined in the Data Privacy Framework for EU, UK, and Swiss data transfers to the U.S., including any data collected through websites, services, and digital media platforms we operate.

Corporate Changes

If Vertex Digital is acquired, merges, or undergoes restructuring, your information may be transferred as part of the transaction. This Privacy Policy will continue to govern your data post-transfer unless amended.

Contact Us

For questions, concerns, or data access requests, please contact us at:
connect@vertexmedia.ai