Case-study
From AdSense-Only to Smart Monetization:+58% Revenue Uplift with Prebid and Exclusive Demand
A mid-sized publisher (720K monthly visits/ 1,2M page views a month)
in the niche of airspace traffic tracking relied solely on Google AdSense
for monetization. Despite steady traffic, RPMs for the key top tier geos remained low.
By partnering with Vertex Media the publisher implemented
a Prebid-based header bidding solution with curated, high-yield demand. Within 30 days, the site saw a 58% revenue increase, improved ad quality metrics, and a seamless user experience, all while maintaining full transparency and control over their inventory.
Challenge
The publisher faced several pain points common to many web-based platforms:
- Reliance on a single AdSense due to lack of knowledge in the ad tech infrastructure
- Low CPMs due to limited competition for impressions
- Lack of control over ad placements and quality
- With very long session time, publisher was not being able to refresh the ad units
Despite the growing traffic, the revenue growth was flat. The publisher wanted a scalable, high-yield solution without compromising site performance or user trust.
The Solution
Vertex Media implemented a custom Prebid header bidding wrapper tailored to the publisher’s needs:
01
High-yield Advertising platforms to increase the competitionand drive RPM
02
Ad quality filters to maintain user trust and avoid intrusiveor low-quality ads
03
ID enrichment and optimization algorithms for smarter biddingand better eCPM
04
Seamless reporting and transparency, giving the publisher full insight into revenue and demand performance.
05
Better revshare terms vs. AdSense to make sure the publisher getsa better deal, with transparent reporting
06
Optimized server architecture ensuring fast load times and minimal latency
VThis setup transformed the site into a dynamic auction environment where every impression competed for top CPMs, without cluttering the page or slowing down user experience.
Key results
+58%
Revenue uplift
$2.93
eCPM increase
+12%
Viewability improvement
0
No impact on site speed or Core Web Vitals
“We didn’t expect such a fast uplift. The transparency and reporting clarity gave us confidence we were finally in control of our ad revenue.”
— Graham Hinks, Web developer
Publishers:if you’re still relying solely on AdSense or leaving inventory unmonetized, you’re missing out.
Let’s run a free site audit to see how much your site could earn with exclusive high-yield demand.
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